Based on Adobe Analytics data, Adobe predicts that U.S. online sales will increase 14.8 percent, totaling $124.1 billion. Offline retail spending is expected to increase a modest 2.7 percent*.
Cyber Monday will set a new record as the largest- and fastest-growing online shopping day of the year. It’s predicted the record will be $7.7 billion in sales, a 17.6 percent increase year over year (YoY).
Online sales between 7 p.m. and 10 p.m. Pacific Time on Cyber Monday are expected to drive more revenue than an average full day in 2018. Conversions will hit the highest rate of the year, 7.3 percent, during these golden hours of online retail.
The full report can be found HERE.