NEW YORK (AP) — Amazon’s rise is forcing laundry detergents to shrink.
Tide and Seventh Generation have introduced redesigned laundry detergents that are several pounds lighter by cutting down on plastic in their packaging.
Additionally, they will also be using less water in their formulas.
They’re making the changes to please Amazon and other online stores.
Lighter packaging means retailers pay less to ship the detergent to shopper’s doorsteps, making each sale more profitable.
For consumers, the new packaging has been designed to better survive shipping without leaking.
The challenge, however, is getting online shoppers to buy detergent that looks different.
Tide is putting its detergent into a cardboard box, making it 4 pounds lighter than its 150-ounce plastic bottles, but still able to wash the same 96 loads. Seventh Generation went with a compact plastic bottle that’s less than 9 inches tall, rectangular in shape and has no measuring cup.