ASOLO, Italy (AP) — Prosecco, the fruity sparkling wine made in the northeastern hills of Italy is gaining in global popularity. And producers of Champagne, for so long the dominant bubbly wine, are taking note.
Prosecco has become the best-selling sparkling wine in the world by volume. Additionally, experts say it is eroding the market share of Champagne. The Italian wine’s production eclipsed Champagne’s five years ago and is now 75 percent higher at 544 million bottles.
The Italian bubbly’s success is attributed to its lower price and its profile as an anytime libation. As a result, it’s popular in Great Britain, the United States and Germany.