The average millennial put down 24 alcoholic drinks a month in 2013. Now, six years later, that average is up to 29 drinks.
That’s a BIG difference. So what’s happened?
According to one alcohol industry expert, it’s probably because millennials are PARENTS now . . . so they’re drinking to deal with the stress. Now you know.
Research also found that Gen Z — those 21 to 24 — are drinking at a lower rate, but favoring higher quality brands.
View more HERE.